Unacknowledged amid the movie's frantic digimated splicing-and-dicing: any real recognition that last year was such an undistinguished year for feature animation that a well-marketed ever-present like Demon Hunters - unavoidable on TV, the radio, the merch shelves or the Internet - was always likely to scoop everything. Forgotten Island, for its part, suggests the limitations of the lol, random storytelling style that has become a feature of so much 21st century family fare. While it's undeniably a progression that the animated feature has moved past Disney's picture-perfect princesses, having a pair of distractible dorks gabble through key scenes of exposition lessens the dramatic stakes and leaves us less than clear as to what's going on. As Jo and Raissa tumble through one such unexplained portal and into the fantasyland of the title - lol, random - the manic gabbiness brings us to some funny lines and cute bits of business: I liked the angry marshmallow warriors, resembling the Terracotta Army as remodelled by Pillsbury. Yet it also seems to speak, at roughly twelve to the dozen, to an underlying creative insecurity: we're being dragged by the seat of our pants through a culture rather than being allowed - as the original Moana allowed us - to sit with and marvel at it. Even as these events unfolded, I would have struggled to tell you the specific cultural significance of the giant parrot, the three-eyed baby, the cat memory demon, the talking dog with the infected chest tattoo or his cerulean gymbuddy with a trident: they're just the colourful filler characters we've all too regularly encountered inside the multiplex. It's a case of mixed blessings, then. Unlike a lot of commercially minded animation, Forgotten Island does have a personality, but it's the overbearing (and extremely loud) kind you tend to back away from at parties; and it does have moments of visual artistry, but - as with the surreal dream house finale - these are freefloating, unmoored from what's around them, and they register for a split-second before Crawford and Mercado scrabble onto the next setpiece. Belatedly, their film arrives at a crystallising image for itself, in the form of a thousand Post-It notes blowing in the wind; it feels like a production that's had to be hastened into cinemas before the animated bar gets decisively raised for another year.
Forgotten Island is now showing in cinemas nationwide.

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