Gracey's film is still floating within established pop biopic parameters; narratively at least, it's never as far out as I was hoping. There's surely a more piercing, arthouse-ready musical rendition of la vie Williams, perhaps one that leant more heavily into the heart-on-sleeve psychodrama of such songs as the Stephen Duffy-penned "Advertising Space" (which gets nowhere near this soundtrack). We get flickers of this adjacent movie in the aftermath of Take That's break-up, scored to "Come Undone" and featuring the image of this monkey man trapped on the other side of the thin ice he's been skating on, struggling for air. Dramatically, however, it might have been more interesting if the other characters were seen to respond in some way to the idea of Robbie-as-chimp, as they never do here. Instead, we get the multiplex-and-radio-friendly version of the greatest hits: brief sex and drugs, snarkily postmodern narration (Robbie-as-chimp-as-Deadpool), Rhesus Robbie rampaging down Regent Street to "Rock DJ", happy ending, home. (The heart does rather sink around the halfway mark upon the realisation we're going to have to experience "She's the One" and "Angels" again.) In other respects, however, Better Man proves more perplexing; the spectre of nonsense re-enters the frame. After The Greatest Showman's runaway success seven years ago, you would have thought the studios would have been begging Gracey to oversee one of these pricey New Musicals that have been coming down the pipes at regular intervals; instead, he's wound up on a project with no stars and few faces, and where the money's gone on rights clearance and a roaming computer graphic. Gracey brings much the same tits-and-teeth energy to his task as he did to his earlier hit, but it would only be admirable if Better Man felt less fatally parochial.
For a big holiday musical, Better Man doesn't look like much: even its exteriors have that wishy-washy digital sheen, as if everything beyond the chimp had also been green-screened in. (I began thinking more fondly of 2019's Rocketman, another modestly budgeted pop biopic where the flights of fancy were booked on a shoestring.) Cheap, cheerful, cheesy-to-naff: it's undeniably very Robbie, and there's an argument the anonymous approach isn't inappropriate for a film about a performer who never cracked America and wound up duetting with a cartoon cat on those Felix ads. Yet Better Man never fully answers the question of why we've been invited to witness a 140-minute movie about Robbie Williams - who, whatever else he is, is no Bowie, no Elton, no Amy Winehouse. Never mind Murs, by the time of the finale - in which Chimp Robbie declares himself a light entertainer (and that's OK) - we could almost be watching The Shane Richie Story. I'll confess I just couldn't get my head around this one, and that may be partly because I never got Robbie the first time, but it's also because I don't get where some part of the popular cinema is going, why there's a generation of cinemagoers, creatives and critics who just want their movies to be memes on a bigger screen, meant to inspire random thoughts rather than revelation or rapture. Why is Robbie a chimp? How is Nicole Appleton British all of a sudden? (Is it because Gracey couldn't afford to hire Canadian?) You look to Better Man to explain itself, to show its logic or creative reasoning, and all it can offer in return is an insouciant shrug, a CG leading man and another reprise of "Let Me Entertain You". I can't see it expanding the Williams fanbase unduly, but it feels symptomatic of a year where the movies, having long since abandoned their pretensions to being any good, decided en masse to give up making basic sense. Murs: your time is now.
Better Man is now playing in cinemas nationwide.
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