In large part, this is down to the way The Eras Tour has been constructed in the image of Swift herself, an eerily poised presence; more than once - and particularly whenever her image is projected onto the giant screens either side of this stage - I was reminded of S1m0ne, the computer-generated starlet invented by pop Frankenstein Al Pacino in Andrew Niccol's Truman Show follow-up. Beyoncé, a previous wearer of pop's Little Miss Perfect crown, let her mask slip briefly when she allowed herself to be filmed hyperventilating at the end of the "Single Ladies" video. (Here was the work Kelly Rowland was singing about.) Swift, by contrast, steps through a trap door, mascara intact, at the end of each song, and proceeds onto the next change of costume and era. Every pose gives the impression of being pre-rehearsed; in the middle of a stadium filled with this many people, and a show made of this many moving parts, the singer never loses track of where the cameras are. (Somewhat ironically, her sole detectable idiosyncrasy is her insistence on pronouncing "Eras Tour" as "errors tour".) She is all of the following: a fascinating amalgamation of Julee and Tom Cruise; the Britney who did not, who would not break; and something like a Barbie made of Terminators. (In her universe, John Connor stands not a chance.) The songs, reassuringly, remain pretty solid, if inevitably polished and standardised to stadium norms. The keychange in 2008's "Love Story" stands unsurpassed in 21st century pop music, propelling us all at lightspeed towards a blissfully happy ending; though it's less effective when Swift tries the same trick towards the end of the lockdown-era "Betty". By the time she's doing the hits from her 16th and 17th albums, it all became a shade too showbiz-robotic for these tastes: the kind of identikit empowerment pop fashioned for use on the end credits of a Hunger Games sequel, prequel or reboot. Watching The Eras Tour is to realise fame is a process whereby certain performers turn themselves into machinery so as to generate that which the public - and the marketplace - demands.
Two-thirds of the way through the night, Swift pauses the son-et-lumière to give a goofy, heartfelt speech in which she thanks her fans for allowing her to experiment with sounds and genres - it's heartfelt because she clearly means it, but it lands as goofy because it comes at exactly the point everything has started to sound samey; it's not as if we've heard from noisecore Taylor or John Zorn Taylor. This (evidently very successful) formula permits for as many variants as Coke (Mountain Dew country, Tab Clear acoustic, Diet folk) - and in the case of 2014's irresistible "Shake It Off", original Coke in a chilled glass bottle - but it's all still carbonated sugar water, the runway the show unfolds on coming to resemble a well-lit production line. Some of what gets turned out there absolutely hits the spot, but having to gulp down three hours of it is a lot for anybody who doesn't already have shares in the company. (For those who do, don't forget to pick up your tie-in Eras Tour cup, just £14.89 at your local Odeon.) It may well be that Swift is young and ambitious enough to eventually plunge through a trap door and re-emerge in her Tin Machine era, one that leads her audience places they're not sure they want to go - but then I remember saying something similar about the Harry Potter films when they started to get "darker", and look how that series finished up. Taylor is giving fan service for now, which makes her both a perfect fit and a safe bet for the strenuously risk-averse modern multiplex, and at a time when so much about this world appears hopelessly broken, there is comfort to be found in seeing and hearing a machine that still works as it should, that delights in gifting the public what it wants and longs for: a fantasy of aspirational slickness, sold by someone in complete control of her body and business. The pre-teens two rows behind me didn't just sing but shrieked along, excelling in the shoutier bits of "I Knew You Were Trouble"; they fell ominously silent during the roughly 1600 break-up songs, and went berserk when Taylor made the heart symbol down the camera lens. Just one solitary slip of the thumb on Spotify, and they may yet discover the late Richard Swift.
Taylor Swift: The Eras Tour screens in cinemas nationwide Thursday to Sunday until November 5.
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